Author Archives: Dee Wells

About Dee Wells

Dee Wells calls Worcester, Massachusetts home, but grew up in the beautiful US Virgin Islands (St.Thomas & St. John).Heavily influenced by Hip Hop, Dee has always been fascinated by people and what they wear, especially their footwear. Thus his love for fashion and, more specifically, sneakers began.It all started with him watching his parents play tennis; his father wore adidas Rod Laver sneakers and his mother wore adidas Stan Smith sneakers, which gave birth to Dee's love for leather and rubber.Dee's first pair of sneakers were Puma Clyde sneakers, which he religiously changed the shoe laces to match his clothes and kept clean with a jar filled with water, Dawn dish washing liquid and a toothbrush.While Dee has amassed a collection of sneakers, it's the stories that are the most important; he calls those stories Kickstories.Dee has also been instrumental in bringing the sneaker subculture to the forefront through his involvement with Sole Collector Magazine and the OSD (Obsessive Sneaker Disorder) brand and talk show.

Art For Your Feet: Sneaker Museum event 5/2 Royal Sonesta Boston

The Sneaker Museum and Royal Sonesta Hotel Boston are putting their best foot forward and are currently displaying sneakers from the Sneaker Museum that highlight sneakers as ‘Art For Your Feet’. The lobby exhibit explores the history and impact of sneaker … Continue reading

Posted in Kickstory, Sneakers, SOLEcial Studies | Tagged , , , , , , , , , , , , , , , | Leave a comment

Buy Air Jordans on Snapchat? Why YES!

I’ve heard the complaints from my daughter that she wishes she could go back to the ‘old Snapchat before the update’, but it appears that with the update Snapchat and Jordan Brand have chosen to give users an experience and … Continue reading

Posted in Kickstory, OSD Talk Show, Retail, Sneaker Summit, Sneakers, SOLEcial Studies | Tagged , , , , , , , , , , , , , , , | Leave a comment

Angel Martinez: Change Footwear & More

There are a number of ‘game changers’ when it comes to sneakers and some names ring bells and some are unknown and a goal of the OSD is to shine the light, brightly, on people. It’s that simple…..shine the light … Continue reading

Posted in Kickstory, OSD, Sneakers, SOLEcial Studies | Tagged , , , , , , , , , | Leave a comment

Jordan Heads Brooklyn x Breakfast Club Power 105.1 FM: Sneaker Culture LIVES🙌🏾

The Jordan Heads Brooklyn team- Calvan, Bat, and DD- sat down with the Breakfast Club Power 105.1 FM team of DJ Envy, Angela Yee and Charlamagne Tha God to talk about Jordan Heads Brooklyn store, sneaker culture, their reality TV … Continue reading

Posted in Kickstory, OSD, Retail, Sneakers, SOLEcial Studies, Tweets | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

VIDEO: PENSOLE x OSDLIVE Tour Vibram™ Factory

I had the opportunity to join the PENSOLE Footwear Design Academy team at Vibram™ in North Brookfield, MA and get a firsthand look at how their iconic and durable soles are made. I was introduced to Vibram in the late … Continue reading

Posted in Kickstory, Retail, Sneakers, SOLEcial Studies, Tweets | Tagged , , , , , , , | Leave a comment

SOLEcial Studies Online Course is BACK for Winter 1718

That’s RIGHT…..OSD’s SOLEcial Studies sneaker industry educational program is back! The program is available to everyone and classes meet once a week for 2-hours on Tuesdays from 8 pm to 10 pm ET. The 8-week program begins on Tuesday, Feb. 13th … Continue reading

Posted in Kickstory, OSD, SOLEcial Studies | Tagged , , , , , , , , , , , , , | Leave a comment

[Video] Nora Vasconcellos: Skateboarding At It’s Best!

If you’re not into skateboarding and you may not have heard about Nora, but don’t worry…. making a lot of noise as a skateboarder, artist, and all-around inspirator! Nora Vasconcellos, who grew up in Pembroke, Massachusetts, is the main character … Continue reading

Posted in Kickstory, OSD, OSD Talk Show, Sneakers, SOLEcial Studies, Tweets | Tagged , , , , , , , , , , , , | Leave a comment

Nike LeBron Soldier 11 “Ultramarine”…F R E S H & C L E A N

I like the KITH Nike LeBron XV “Long Live The King” sneakers, but I don’t like the $230 price tag. It’s too expensive and I think LeBron is pricing his sneakers out of reach for the average consumer….who’s a kid … Continue reading

Posted in Kickstory, Retail, Sneakers, SOLEcial Studies | Tagged , , , , , , , | Leave a comment

Fear of God x Nike in 2018: Is It REAL?

Social media today is a real motherf*#ker and everyone is an expert when it comes to marketing.  I mean, everyone has an opinion about who’s dating whom, which brands are collaborating and who’s buying their competitor and pulling an Avon … Continue reading

Posted in Kickstory, OSD, Retail, SOLEcial Studies | Tagged , , , , , , , , , , , , | 1 Comment

VIDEO: Kim Karhashian Shares Stocks That She Got For Christmas

 People talk a lot about Kanye West and while many love his music, we know that he’s been on his sneaker grind for a while now.  Initially, Kanye worked with Nike and Louis Vuitton on sneakers, but, eventually, Mr. Yeezy … Continue reading

Posted in Kickstory, Retail, Sneakers, SOLEcial Studies, Tweets | Tagged , , , , , , , , , , , , | Leave a comment