Art For Your Feet: Sneaker Museum event 5/2 Royal Sonesta Boston

The Sneaker Museum and Royal Sonesta Hotel Boston are putting their best foot forward and are currently displaying sneakers from the Sneaker Museum that highlight sneakers as ‘Art For Your Feet’.

The lobby exhibit explores the history and impact of sneaker culture on sports, music, fashion, animation and the arts. Join us for a meet and greet and Q&A with Sneaker Museum Founder Rick Kosow and his talented colleagues and sneaker aficionados. Highlights from the Sneaker Museum’s collection include Jordan and Celtics sneakers, vintage running shoes, as well as Hendrix, Beatles, Grateful Dead, Warhol, Simpson, and other stylized and high fashion sneakers and related art. ~

Join Rick Kosow, the Creator of the Sneaker Museum, and me on Wednesday, May 2nd at 5:30 PM as we host an event to highlight sneakers, the culture and the impact that sneakers such as Air Jordans, Nike, adidas, Puma, Converse, New Balance, Reebok and countless other sneakers have played on culture.

Sneaker Museum Pop-up Royal Sonesta Hotel Boston

Sneaker Museum Pop-up Royal Sonesta Hotel Boston



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Buy Air Jordans on Snapchat? Why YES!

Snapchat to buy Air Jordan sneakersI’ve heard the complaints from my daughter that she wishes she could go back to the ‘old Snapchat before the update’, but it appears that with the update Snapchat and Jordan Brand have chosen to give users an experience and sell them some sneakers at the same time.

As part of the NBA All-Star Weekend festivities, the 2 companies have joined forces to sell the Air Jordan III Tinker sneakers through the camera app.

Is this a game changer?


It’s a first for Jordan, and it’s a first for Snap, too. Formerly, Snapchat has offered an integrated e-commerce Snap Store, powered by Shopify, to sell a few of its own-branded merchandise items, like dancing hot dog costumes. But this was really just novelty testing done for superfans of the platform.

With Jordan, Snap is dipping its toe into the possibility of monetizing just about anything via app-integrated sales channels. Snap openly classifies itself a camera company, rather than a social media app. That’s why it’s explored products like Spectacles, which turned sunglasses into a video camera. And while right now, Snap is only selling one limited edition sneaker drop for Jordan through a live event, it’s easy to imagine Snap leveraging the close relationship that its 187 million daily active users have with its camera to any number of third-party brand partners. Maybe that means brands will release more limited edition QR codes in the wild for you to discover on Snap, and Snap takes a cut of each sale. Or maybe that means Snap could make a play similar to what Pinterest is going for, and use image recognition AI to turn anything you might photograph into a buy-it-now opportunity.  ~ Fast Company


Click HERE for the article on Fast Company.

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Angel Martinez: Change Footwear & More

There are a number of ‘game changers’ when it comes to sneakers and some names ring bells and some are unknown and a goal of the OSD is to shine the light, brightly, on people.

It’s that simple…..shine the light on P E O P L E.

One such person is Angel Martinez, the former CEO of Deckers Brands (Think brands such as Ugg, Teva, and Sanuk) who in 2017, ran for the Mayoral seat in Santa Barbara, CA.

If you’re a sneaker aficionado then you need to know about Angel and his history with Reebok and the Freestyle aka the 5411.

After being left by both his parents as a toddler in Cuba, Angel was brought by his guardians to New York City, where he grew up as a distance runner.

He later became one of the first running store owners on the West Coast, but his real talent for building something big happened after that.

He became a sales rep for Reebok in the eighties (when it was nothing) and turned it into a more successful brand than Nike.

While this episode of Lewis Howes’s podcast dates to 2015, all of the points that Angel discusses- working hard and being afraid to fail- are relevant today.

Enjoy the show and share this post with someone you think will appreciate it

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Jordan Heads Brooklyn x Breakfast Club Power 105.1 FM: Sneaker Culture LIVES🙌🏾

Photo of DD, Calvan, and Bat as guest on the Breakfast Club Power 105.1 FM showThe Jordan Heads Brooklyn team- Calvan, Bat, and DD- sat down with the Breakfast Club Power 105.1 FM team of DJ Envy, Angela Yee and Charlamagne Tha God to talk about Jordan Heads Brooklyn store, sneaker culture, their reality TV show and how one employee used sneakers to buy a house

Make sure that you visit Jordan Heads Brooklyn’s website at and connect with them on Twitter & Instagram at @JHBK23 .

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VIDEO: PENSOLE x OSDLIVE Tour Vibram™ Factory

I had the opportunity to join the PENSOLE Footwear Design Academy team at Vibram™ in North Brookfield, MA and get a firsthand look at how their iconic and durable soles are made.

I was introduced to Vibram in the late ‘80s and when I’m looking at boots, trail running sneakers or shoes, I always look for the yellow tab.

Vibram makes great soles and footwear, but we’re going to have to be patient as the folks at Vibram say they’re cooking up something special for sneaker aficionados. 


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SOLEcial Studies Online Course is BACK for Winter 1718

OSD-SOLEcial-Studies-redThat’s RIGHT…..OSD’s SOLEcial Studies sneaker industry educational program is back!

The program is available to everyone and classes meet once a week for 2-hours on Tuesdays from 8 pm to 10 pm ET.

The 8-week program begins on Tuesday, Feb. 13th and concludes on Tuesday, April 3rd.

The cost is $300 payable through the online registration, which is listed below.

The class will be made up of the following 3 aspects that will help you stay up to date:

(1) Video or Audio lesson explanations (Lectures)

(2) Written/Printed Coursework

(3) Assignments

Instructions for your access to the 3 aspects will be provided prior to the first class, once you’ve paid your registration fee.

🚨 REGISTER ➡️  SOLEcial Studies Winter 1718 Online Registration 🌐

If you have any questions about SOLEcial Studies, please contact Sean Williams at

Learn from industry experts and experience what students from 8 countries around the world have already experienced and become a certified “SOLE Doctor”(Certificate of completion will be mailed to you upon completion of the class.)

You owe it to yourself to prepare for the future!


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[Video] Nora Vasconcellos: Skateboarding At It’s Best!

NoraVasconcellos-PhotosbyGiovanniReda-adidasSkateboardingIf you’re not into skateboarding and you may not have heard about Nora, but don’t worry…. making a lot of noise as a skateboarder, artist, and all-around inspirator!

Nora Vasconcellos, who grew up in Pembroke, Massachusetts, is the main character in the mini-documentary “Nora”, which highlights her love for skateboarding (sparked by Nickelodeon’s Rocket Power) in what appears to be when she was about 6 or 7-years-old.


Nora’s parents and her brother, Davis, who’s a Parkour athlete and coach in Boston, discuss Nora’s love for riding her bicycle, rollerblading and, of course, skateboarding in Pembroke, where they grew up.

While Nora is not the first female skateboarder to catch the attention of the skateboarding world, she certainly knows how to have fun and isn’t afraid to let it all hang out!

Besides inking a deal with adidas Skateboarding, Nora was listed by as one of the “Women In Sports To Watch in 2018” as she prepares to defend her Vans Park Series title.

I think the only rating that I could even put on a skateboarder is like…how much do they make me want to go ride my skateboard. ~Nora

The film gives us some insight into Nora’s world and I’m sure we’re going to hear her name a lot in 2018 and beyond!

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Nike LeBron Soldier 11 “Ultramarine”…F R E S H & C L E A N


I like the KITH Nike LeBron XV “Long Live The King” sneakers, but I don’t like the $230 price tag.

It’s too expensive and I think LeBron is pricing his sneakers out of reach for the average consumer….who’s a kid in junior high or high school.

Jumping over to his other sneakers…I like what Nike is doing with the Soldier line and the Soldier 11s.

When I saw these I immediately saw the cues from the Nike Air 180’s (1991) in the classic white and ultramarine colorway, and, at a retail price of $140, they’re better priced for LeBron’s target consumer.




Photo of Nike LeBron Soldier 11 courtesy of



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Fear of God x Nike in 2018: Is It REAL?

JerryLorenzoManuel_FOG1Social media today is a real motherf*#ker and everyone is an expert when it comes to marketing.  I mean, everyone has an opinion about who’s dating whom, which brands are

collaborating and who’s buying their competitor and pulling an Avon Barksdale and taking over new territory.

Earlier today (12/29/2017) I read a post on Instagram by The Word On The Feet (@thewordonthefeet) that:

Jerry Lorenzo founder and designer for (in my opinion one of this years stand out Brands) @fearofgod has put his partnership with @vans to one side and has stated he

will be collaborating with @Nike in early 2018!! I mean next year looking like it’s gonna be crazzzzy one for Sneaker Lovers. If you’ve seen the #toptensneakers2017 (LINK IN BIO) you no I really like the FOGXVANS collab more blessings to this mans ventures..👀👀


You’ll read my comment where I share my thoughts on a possible partnership not being beneficial for Jerry.  If the rumor is true and we do see sneakers and products bearing the Fear of God name with Nike, I strongly feel that this only benefits Nike and it does nothing to further the Fear of God brand.


Well, I happen to check Twitter later on and I read Jerry’s Tweet:


In the meantime, keep your laces tied tightly, your tongue loose and Walk GOoD!

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VIDEO: Kim Karhashian Shares Stocks That She Got For Christmas

KimKardashianWest-SOLEcialStudies-Stocks People talk a lot about Kanye West and while many love his music, we know that he’s been on his sneaker grind for a while now.

 Initially, Kanye worked with Nike and Louis Vuitton on sneakers, but, eventually, Mr. Yeezy crossed-over to adidas and his Yeezy sneakers are some of the most popular sneakers in the world.

For Christmas, Kanye West gave his wife, Kim Kardashian West, some simple gifts that may leave some people scratching their head wondering why, a guy who has a lot of money in the bank, would he give his wife stocks in companies such adidas, Amazon, Apple, Disney, and Netflix?

Let’s just say that these companies’ stocks have been performing very good!

SOLEcial Studies teaches students about buying and owning stocks in companies that they already buy their products.

 Yeah, owning stocks is far better than owning a pair of sneakers!😎

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