Converse, which was founded in Malden and is about 7-miles from the current headquarters, hopes to make it’s mark in Boston and leave some BIG footprints throughout the Commonwealth.
The Converse Rubber Shoe Company got it’s start in 1908, when it started making winterized rubber-soled shoes, but it wasn’t until 1915 when it made tennis sneakers and eventually making basketball sneakers in 1920.
The story goes that the All Star basketball sneakers were favorites of Charles “Chuck” Taylor, who eventually got a job as a salesman at the company and did so well that the company decided to add his name to the sneakers in 1932.
Fast forward a number of years the sneakers were prominently worn by a number of NBA players such as Dr. J as well as a new breed of players who would pull the NBA out of the basement and are simply known as Magic and Bird.
The subsequent commercials for the “Choose Your Weapon” campaign became legendary and seeing Bird wearing the Weapons in black and white and Magic wearing his in purple and gold, to math the Lakers’ uniforms, resonated with the streets and made them ‘must-have’ sneakers in the ’80s.
So, the next time you’re in Boston, be sue to check out the building and company store located at 160 North Washington Street.
This 3,677-square-foot store will feature men’s and women’s shoes and apparel, as well as several Boston-based items and those found only in that location. What’s more, the store, opening Friday, May 15, will have a “Workshop” and “InkBar,” at which patrons can design and color their own Chuck Taylors, to be delivered four weeks later. ~Alex E. Weaver for BostInno