As a lead up to the Boston Marathon, which takes place every year on the 3rd Monday in April, the Brighton-based sneaker company is letting ‘heads know that around Boston….everything is ‘Fastah’ (read: Faster).
“We take a lot of pride in being a Boston-based company, this is our hometown,” says Claire Wood, Senior Product Manager for Performance Running at New Balance. “Boston is where we live, work and train. It is important for us to honor our roots and the incredible running heritage we have here in Boston. Every year, this shoe pays respect to our storied city and the many runners that flock here throughout the year to train and run.” ~Boston.com
With its extraordinary culture of both sports fanatics and fitness fanatics, it’s safe to say that nobody runs like Boston. To celebrate and welcome spring running in the city, New Balance introduces the limited edition Fresh Foam Zante Boston inspired by city’s unique identity and unparalleled love for running.
The cool blue Fresh Foam Zante Boston pays homage to the city with features such as the Boston skyline in the shoe’s insole and the word “FASTAH” emblazoned on the sole, in the infamous Boston accent making it the quintessential performance choice for Boston’s runners. This next generation of Fresh Foam fits like a glove while providing a snappy, yet incredibly smooth heel to toe transition, helping you feel fast no matter what pace you run.
The Fresh Foam Zante Boston will be available for $114.95 at New Balance Boston (583 Boylston Street) and on www.newbalance.com beginning April 6th.