New Balance Reopens Factory Store in Brighton, MA

20130731-075848.jpgThey’ve been around the block and in the Brighton, Massachusetts ‘hood for a long time and it’s no mistake that a company that’s been in the footwear biz for 108 years not shine brightly!

NB-FactoryStore-osdlive.comIf you’ve driven on the Mass Pike (I-90) you can’t miss New Balance’s gleaming headquarters on the Eastbound side of the Pike and back in the day, their factory stores located just steps from HQ was where I’d go to buy sneakers when I called Boston my home.

Well, the New Balance folks have been busy and just announced the reopening of their factory store located at 217 North Beacon Street in Brighton, MA.

The 26,000 square foot store offers a comprehensive line of New Balance performance footwear and apparel specifically designed for athletic activities such as running, walking, tennis and training as well as casual use. The store features styles for men, women and kids available in widths ranging from 2A to 6E, as well as New Balance athletic accessories.

Other New Balance family brands such as Aravon, Dunham and PF Flyers will also be available at the store. For the first time at a company factory outlet, there will be a dedicated retail space for the company’s Warrior brand and its lacrosse and hockey footwear, apparel and accessories.

“We are thrilled to be re-opening our Brighton Factory Store at this great location,” says Stephanie Smith, vice president, retail at New Balance. “The expanded retail space will allow us to add at least ten new part-time positions and provide an enhanced brand shopping experience for our consumers.”