Tag Archives: Boston Marathon

Adidas & Boston Marathon launch RunBase

Adidas, which has been the official sponsor of the Boston Marathon since 1988, announced a new running experience store in the Hub City and it will be steps from the Boston Marathon finish line. The partnership between adidas and the … Continue reading

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Sole to Soul Caring (Boston Marathon)

Some people would attempt to argue that a sneaker culture doesn’t exist! Well, if the culture didn’t exist then it would be hard to explain the reason for organizations such as Souls4Soles, Sneakers 4 Success and classes such as SOLEcial Studies. Packer … Continue reading

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OSD Ep. #255 “Sneaker Guerilla Marketing”

The OSD Crew addresses how the sneaker companies go about marketing their footwear and, more importantly, how they convince sneaker aficionados and non-sneaker aficionados to buy more sneakers.

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Ep220-OSD-Take the Money & Run!

In Ep219, the OSD Crew attempted to provide some answers for the lack of ‘sneaker diversity’ by sneaker disorderlies and the culture. For Episode 220, the Crew discusses a number of great looking sneakers from brands such as New Balance, … Continue reading

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